Emerging Sponsor Categories

Do you want to know the new and emerging places to look for sponsors with money to spend?

Here’s a list of some sponsor opportunities for you to consider.

Home Security 

People are buying more home security systems and the consumer choices are overwhelming. Companies like Bay Alarm have sponsored marathons and events like the Oaktoberfest in Oakland, California to help them stand out from the pack and connect to their core consumers.

Real Estate

Real Estate firms are always trying to be part of the community, create brand awareness and give back. Realtor.com sponsored the Secret Life of Pets movie. I just went to Shen Yun, the Chinese dance show, and saw a local realtor as one of the sponsors. Check out Abio Properties and Red Oak Realty who also sponsored the Oaktoberfest.

Airports

Airports around the world are increasingly using sponsorship to build their reputation in the local community, gain a point of differentiation, and, perhaps most importantly, prevent passenger leakage to other airports.

Cincinnati/Northern Kentucky International Airport uses partnerships with the Cincinnati Reds, Flying Pig Marathon and other properties to gain a point of differentiation from airports in Columbus, Dayton, Indianapolis, Lexington and Louisville, all of which are under two hours away.