Whether you’re trying to get sponsors or clients, you need to be persuasive.
So what can make you persuasive?
- Offer Your Help
Approach people by asking them asking them, “How can I help you?” When you give something, people want to give you something in return.
Make it easy for sponsors and clients to open up to you about their goals, challenges and visions. After you know what people want, you can create brilliant solutions for them.
- Use Social Proof
Testimonials and case studies from satisfied sponsors and clients are golden. People like to see glowing endorsements about you.
- Be Credible
This is where the sponsor proposal and great marketing comes in. If you’re approaching sponsors, you need to have an industry-standard sponsor proposal with professional graphics and the right compelling benefits.
Be empathetic and create a connection with someone. Let them know that you really care and are not just trying to sell them something. Sponsors and clients buy from people they know, like and trust, so create an emotional bond. Let them see your humanity.
It’s about One of the Biggest Mistakes I Ever Made
When I did my very first event, I almost lost everything.
You’ll get my advice about how to avoid the same mistakes I made.
It’s a great cautionary tale.
One of the Things on My Bucket List is to See All of My Favorite Bands Live In Concert
The latest band I saw was U2 at the Forum in Los Angeles. I’ve been a fan of U2 for years. Their songs are amazing melodies with well-crafted lyrics that sometimes explore sociological and political themes. One of my favorite songs by U2 is “One.” Sheer musical genius!
A Rock Star and a Humanitarian
Most of the U2 songs are written by their lead singer Bono. I got this photo with Bono when he was walking around before the concert. He has become one of the world’s best-known philanthropic performers and was named the most politically effective celebrity of all time by the National Journal.
His Charity and Sponsors
(RED) is Bono’s charity which raises money for the Global Fund to Fight AIDS, Tuberculosis, and Malaria. It’s run from of a small office in the Chelsea neighborhood of New York. (RED) sponsors include American Express, Converse, Motorola, Microsoft, Dell, The Gap and Giorgio Armani. Each sponsors creates a (RED) logo and a percentage of the profits from the sales go to (RED) and the Global Fund.
Ever Since Brian Williams Got Caught in a Lie, There’s Been a Lot of Talk about Trust
Now people are even more suspicious about what they see and hear.
That’s why in your business and sponsorships, trust is essential.
My Father Taught Me that Your Word is Your Bond
He is one of the most honest people I know and his integrity of off the charts.
In his career as an accountant, he had some clients for over 40 years. If he says he’ll call you at 2:00pm tomorrow, you can set your watch to it.
Here Are 3 Ways to Establish Trust with Your Clients and Sponsors
1. Always Show Up Early to Meetings
My father told me that all of his successful clients are really punctual. If you’re early to phone and in-person meetings, it shows people that you do what you say and that you respect their time.
2. Do Consistent Follow Up
There is so much flakiness in the business world. If you’re attentive to your sponsors and clients and follow up consistently, this makes you a total professional.
3. Provide Great Testimonials
Have other people sing your praises in your sponsor proposal, on your web site and in your social media.