Sponsors, Speaking and Travel

In Washington DC with My Friend, Joy Schechter, Who Helps People Create Successful Live Events

I’m writing to you today from Washington DC where I’m on my speaking tour.

Speaking helps you get more clients, fill your live events and it makes you more successful with your sponsors.

Public speaking also gives you access to travel and amazing adventures.

Here are some of my favorite travel tips

Roll It Baby 

When you pack your suitcase, roll your clothes rather than folding them. You’ll be able to pack much more stuff.

TSA Pre

If you want shorter lines and faster security check at the airport, apply for TSA Pre. You pass by everyone in the Disneyland-style lines and you get to keep your shoes on.

Gate Check

I’m only 4’11″ tall, so I can’t even reach the overhead bins on the plane. I always check my bags at the gate. I retrieve my luggage at baggage claim and, since most people are carrying their luggage on board, there usually isn’t a long wait there.

Back Everything Up

Keep both digital and physical copies of your photos, passport, visas, driver’s license, birth certificate, health insurance, receipts and important phone numbers ready to go in case of an emergency. I use the LastPass app to securely store my Internet passwords.

Talk to the Locals

When my Wi-Fi didn’t work in Paris, I had to ask the locals for directions. This led to many wonderful conversations about where to go, what to eat and I learned secrets that only the locals know. Some of the Parisians even walked me to my travel destination.

New Sponsor Categories

Warby Parker Eyewear

Eye Glasses are a New Sponsor Category

Do you want to know the new and emerging places to look for sponsors with money to spend?

Here’s a list of some sponsor opportunities for you to consider.

Eye Glasses

Glasses have become fashion statements and now they have the cool factor. Eyewear companies are using sponsorships for branding and promotion. Companies like Warby Parker are changing the industry with their cause marketing. For every pair of glasses purchased, a pair is distributed to someone in need.

Health Insurance

What’s new about health insurance? Everything. Health insurance is now marketed directly to the consumer rather than just to businesses. Insurance providers are using sponsorships for top-of-mind awareness and to get exposure for their health and wellness programs.

Cannabis and Vaping

This may not be your thing, but it’s a huge movement that’s worth looking at. With legalization in many states, cannabis has gone from backyard growers to big business and it shows no signs of slowing down. Cannabis and vaping companies are using sponsorships to get new customers and expand their marketing.

My Asian Adventure

My Asian Adventure in Tokyo and Speaking at the Women of Wealth and Abundance in Singapore

I just got back from an amazing trip. I started out in Singapore, where I spoke about sponsors at the Women of Wealth and Abundance Conference.

Then it was off to Tokyo to see Mount Fuji, go to the Imperial Palace, marvel at the pagodas, shrines and temples, eat great food and see a live Kabuki show.

I Love Traveling the World, Speaking and Helping People Achieve their Greatness

It was my big dream years ago, even when I was in abusive relationships and the poverty trap.

Here’s How to Set Up Your Own International Speaking and Event Business that Attracts Sponsors

  1. Get Known

The Singapore conference called me because I created a buzz with my events, books, speaking and my presence on the internet.

  1. Sell Baby

To be successful with business and sponsorships you need to master selling. Selling is nurturing. It’s providing brilliant solutions for peoples problems.

  1. Learn the Business of Speaking and Sponsorships

Have great marketing materials and respond to speaking requests professionally. You can even do your own events and position yourself as the keynote speaker. Your own events create other speaking and sponsorship opportunities.

Sponsorship Pays in Hot Dogs

Sponsorship in Action: Matt Stonie, right, upset eight-time defending champ Joey Chestnut to win the Nathan’s hot dog eating contest on July 4

Why Do Companies Do Sponsorships?

Because it pays.

Last month Nathan’s had their annual sponsored Hot Dog Eating Contest on July 4. The contest had an unmistakable impact on Nathan’s.

Nathan’s hot dog sales skyrocketed from fewer than 250 million to 1 billion in 2014.

Nathan’s company stock climbed to $53 a share in 2014 from $6 a share in 2004, the year ESPN first telecast the event, and the price per share has settled at about $32.

 

Competitive Eaters Also Do Well with Sponsors

Matt Stonie, who defeated the reining hot dog eating champion, Joey Chestnut at the Nathan’s Hot Dog Eating Contest, said that he made about $100,000 while competing in 17 events in 2014. This year he plans to make considerably more after his victory against Chestnut, who made $230,000 last year.

 

How Can You Get Sponsors?
Every company wants what Nathan’s got from their sponsorship: More customers, exposure, educating people about the sponsor’s products and services, more traffic and more sales.

Make the sponsor the star and talk about how you can help them.

Sponsors and Your “Community”

 

At One Time, It Was All About Your Audience and the Number of People You Could Get to an Event 

Now It’s About Your “Community”
These are the people who you can reach online and offline.

 

You can get sponsors without even doing live events. Web sites, blogs, social media platforms, apps and all kinds of new media are getting sponsored because they’re building great communities.

 

Why Build Your Community?  

  • You’ll have more success with sponsors. Sponsors are attracted to properties with large databases and extended reach.
  • You’ll create more word of mouth referrals. Even if people don’t buy from you, they’ll refer you to qualified buyers.
  • More speaking and media opportunities.
  • More attendees at your events.
  • More touch points with your customers and prospects.

 

 

Top 5 Ways to Build Your Community

  1. Social Media. Social media is a prime directive of sponsors. They actually look for people with big fan bases and followings. Get listed on the top social media web sites and post regularly. Send messages to your fans and followers. You can grow your community with lightning speed.
  2. Video. Video content is king in the sponsor world. The key to effective video is a professional look and great content. Video should be 30 seconds to 3 minutes and drive people to call you or go to your list building web site. I get calls and inquiries every day from my videos.
  3. List-Building Web Site. Your web site can be a great list-builder and you should know who has been on your web site. Give people a reason to opt-in and give you their contact information. Have a free report, tip sheet, book chapter, inspirational quotes, and other essential information there to encourage visitors to join your community.

 

  1. Networking. One of the best ways I found to build my list is by going to great events and connecting with the key influencers. When you exchange business cards with someone, make a note about them. It could be about the great outfit they were wearing, that they’re crazy about Persian cats, or that their children are doing the same activities as your kids. This will help you form lasting relationships and magical connections.

 

  1. Webinars, Teleclasses, Blogs, Web TV, Podcasts, Radio Shows and Other Digital Media. This is one of my favorite techniques. I interviewed a woman who owned a catalog company and had a great following. Her fans came to the webinar in droves and I added 500 people in one day to my community. Many of those people became clients, sponsors and attendees at my events.