Staples, the place where you get office supplies, is supplying more than 20 million promotional products including apparel to this year’s Olympic games in Rio de Janeiro.
The office supply retailer paid for the right to sell the Olympic sponsors all the co-branded merchandise they need. Staples is working with 80 percent of the USOC’s partners
According to Donna Armstrong, the company’s director for sponsorship activation, “People don’t realize Staples is the largest promotional products company in the world, by far.”
What You Can Learn from the Olympics
Even though you’re not as big as the Olympics, you can work with their sponsors. I’ve had Staples as a sponsor and they were awesome.
Although the summer Olympic games in Rio are controversial, watch them to see how they promote their sponsors. You can apply those strategies to getting funding and sponsors for what you do.