My Failure

At the National Speakers Association Convention in Phoenix with Mimi Brown

I’ll Tell You about My Biggest Failure, But First Let Me Tell You My Story

I was asked to speak on a panel about “Failing Forward.”

I started listing all of my failures. Soon I had filled up 3 pages and then I had a revelation.

My Biggest Failure in Life Was Believing What Other People Said About Me

I’ve been told that

  • I’m not smart enough to start a business
  • I don’t deserve to be in a loving relationship
  • Nobody would want to read my book

 But the Biggest Lie Was that I Couldn’t Qualify for Corporate Sponsors

I’ve been told that I couldn’t get sponsors because

  • I didn’t have a big audience
  • I don’t have enough experience
  • My business was too small

Luckily, I didn’t believe the lie for very long. I had people who encouraged me and my first sponsors were Bank of America, Wal Mart and IBM. I haven’t stopped since.

Which Sponsor Has Olympic Fever?

Staples, the place where you get office supplies, is supplying more than 20 million promotional products including apparel to this year’s Olympic games in Rio de Janeiro.

The office supply retailer paid for the right to sell the Olympic sponsors all the co-branded merchandise they need. Staples is working with 80 percent of the USOC’s partners

According to Donna Armstrong, the company’s director for sponsorship activation, “People don’t realize Staples is the largest promotional products company in the world, by far.”

What You Can Learn from the Olympics

Even though you’re not as big as the Olympics, you can work with their sponsors. I’ve had Staples as a sponsor and they were awesome.

Although the summer Olympic games in Rio are controversial, watch them to see how they promote their sponsors. You can apply those strategies to getting funding and sponsors for what you do.

Top 4 Revenue Sources from Events

Pop Art Version of Me in Chicago by My Friend Jared Silver of At a Glance Marketing

A Very Nice Lady Told Me that She Heard You Can’t Make Money from Events

This Made Me Feel Mad and Sad at the Same Time

Think of the popular events, Coachella, Comic-Con and South by Southwest. These events generate lots of revenue as well as benefits for their sponsors.

The Tragedy

There are other people who do great events. The attendees give them rave reviews and everyone walks away with an amazing experience.

But the person who put on the event lost money. This is a tragedy that never needs to happen. I’ve never lost money because my events have been sponsored.

Top 4 Revenue Sources from Events

Here are some ways that you can create life-changing and profitable events.

  1. Attendees

    This is the money or tuition that people pay to attend your event. If you do a free event, make sure you have a way of collecting the contact information and data of your attendees. This makes you more attractive to your sponsors.

  2. Exhibitors and Vendors

    Exhibitors and vendors are great for generating revenue because they sign up in advance and help you pay for your deposits and event expenses.

  3. Product Sales

    Product sales include merchandise as well as consulting and training packages. Some people do events to get new clients. These are also called back-end benefits.

  4. Sponsors

    Sponsorships and advertising are true win-win partnerships. They provide branding, exposure, marketing and goodwill for the sponsor and give you great resources and revenue.

Sponsor Vocabulary You Need to Know

While Speaking in Singapore, I took a Break to Visit the Supertree Grove at the Gardens by the Bay

To be successful with sponsors, you need to know how to talk their language

Using the right verbiage with sponsors lets them know you’re a professional and it helps you get the deals done.

Here are some sponsor terms and vocabulary that will help you talk to sponsors with aplomb.

Property
Your property is the entity available for sponsorship. It’s also known as the sponsee or rightsholder. A property can an event, business, speaker, author, person, non-profit charity, sports team, show, magazine, blog, podcast or brand.

Cause Marketing
A sales or promotional partnership between a business and a non-profit for mutual benefit. Money spent on cause marketing is a business expense, not a donation, and is expected to show a return on investment and objectives. People like to buy from companies who give back and support great causes. By linking a cause to the sponsor’s brand, the sponsor gets a halo effect.

Demographics

Information about the on the age, gender, income, education, life-cycle stage, occupation and family status of consumers. A demographic group is also referred to an an audience, community or target market. In sponsorship, demographics are destiny.

My Asian Adventure

My Asian Adventure in Tokyo and Speaking at the Women of Wealth and Abundance in Singapore

I just got back from an amazing trip. I started out in Singapore, where I spoke about sponsors at the Women of Wealth and Abundance Conference.

Then it was off to Tokyo to see Mount Fuji, go to the Imperial Palace, marvel at the pagodas, shrines and temples, eat great food and see a live Kabuki show.

I Love Traveling the World, Speaking and Helping People Achieve their Greatness

It was my big dream years ago, even when I was in abusive relationships and the poverty trap.

Here’s How to Set Up Your Own International Speaking and Event Business that Attracts Sponsors

  1. Get Known

The Singapore conference called me because I created a buzz with my events, books, speaking and my presence on the internet.

  1. Sell Baby

To be successful with business and sponsorships you need to master selling. Selling is nurturing. It’s providing brilliant solutions for peoples problems.

  1. Learn the Business of Speaking and Sponsorships

Have great marketing materials and respond to speaking requests professionally. You can even do your own events and position yourself as the keynote speaker. Your own events create other speaking and sponsorship opportunities.