A Very Nice Lady Told Me that She Heard You Can’t Make Money from Events
Think of the popular events, Coachella, Comic-Con and South by Southwest. These events generate lots of revenue as well as benefits for their sponsors.
There are other people who do great events. The attendees give them rave reviews and everyone walks away with an amazing experience.
But the person who put on the event lost money. This is a tragedy that never needs to happen. I’ve never lost money because my events have been sponsored.
Here are some ways that you can create life-changing and profitable events.
This is the money or tuition that people pay to attend your event. If you do a free event, make sure you have a way of collecting the contact information and data of your attendees. This makes you more attractive to your sponsors.
Exhibitors and Vendors
Exhibitors and vendors are great for generating revenue because they sign up in advance and help you pay for your deposits and event expenses.
Product sales include merchandise as well as consulting and training packages. Some people do events to get new clients. These are also called back-end benefits.
Sponsorships and advertising are true win-win partnerships. They provide branding, exposure, marketing and goodwill for the sponsor and give you great resources and revenue.