My Failure

At the National Speakers Association Convention in Phoenix with Mimi Brown

I’ll Tell You about My Biggest Failure, But First Let Me Tell You My Story

I was asked to speak on a panel about “Failing Forward.”

I started listing all of my failures. Soon I had filled up 3 pages and then I had a revelation.

My Biggest Failure in Life Was Believing What Other People Said About Me

I’ve been told that

  • I’m not smart enough to start a business
  • I don’t deserve to be in a loving relationship
  • Nobody would want to read my book

 But the Biggest Lie Was that I Couldn’t Qualify for Corporate Sponsors

I’ve been told that I couldn’t get sponsors because

  • I didn’t have a big audience
  • I don’t have enough experience
  • My business was too small

Luckily, I didn’t believe the lie for very long. I had people who encouraged me and my first sponsors were Bank of America, Wal Mart and IBM. I haven’t stopped since.

Which Sponsor Has Olympic Fever?

Staples, the place where you get office supplies, is supplying more than 20 million promotional products including apparel to this year’s Olympic games in Rio de Janeiro.

The office supply retailer paid for the right to sell the Olympic sponsors all the co-branded merchandise they need. Staples is working with 80 percent of the USOC’s partners

According to Donna Armstrong, the company’s director for sponsorship activation, “People don’t realize Staples is the largest promotional products company in the world, by far.”

What You Can Learn from the Olympics

Even though you’re not as big as the Olympics, you can work with their sponsors. I’ve had Staples as a sponsor and they were awesome.

Although the summer Olympic games in Rio are controversial, watch them to see how they promote their sponsors. You can apply those strategies to getting funding and sponsors for what you do.

Sponsors, Speaking and Travel

In Washington DC with My Friend, Joy Schechter, Who Helps People Create Successful Live Events

I’m writing to you today from Washington DC where I’m on my speaking tour.

Speaking helps you get more clients, fill your live events and it makes you more successful with your sponsors.

Public speaking also gives you access to travel and amazing adventures.

Here are some of my favorite travel tips

Roll It Baby 

When you pack your suitcase, roll your clothes rather than folding them. You’ll be able to pack much more stuff.

TSA Pre

If you want shorter lines and faster security check at the airport, apply for TSA Pre. You pass by everyone in the Disneyland-style lines and you get to keep your shoes on.

Gate Check

I’m only 4’11″ tall, so I can’t even reach the overhead bins on the plane. I always check my bags at the gate. I retrieve my luggage at baggage claim and, since most people are carrying their luggage on board, there usually isn’t a long wait there.

Back Everything Up

Keep both digital and physical copies of your photos, passport, visas, driver’s license, birth certificate, health insurance, receipts and important phone numbers ready to go in case of an emergency. I use the LastPass app to securely store my Internet passwords.

Talk to the Locals

When my Wi-Fi didn’t work in Paris, I had to ask the locals for directions. This led to many wonderful conversations about where to go, what to eat and I learned secrets that only the locals know. Some of the Parisians even walked me to my travel destination.

New Sponsor Categories

Warby Parker Eyewear

Eye Glasses are a New Sponsor Category

Do you want to know the new and emerging places to look for sponsors with money to spend?

Here’s a list of some sponsor opportunities for you to consider.

Eye Glasses

Glasses have become fashion statements and now they have the cool factor. Eyewear companies are using sponsorships for branding and promotion. Companies like Warby Parker are changing the industry with their cause marketing. For every pair of glasses purchased, a pair is distributed to someone in need.

Health Insurance

What’s new about health insurance? Everything. Health insurance is now marketed directly to the consumer rather than just to businesses. Insurance providers are using sponsorships for top-of-mind awareness and to get exposure for their health and wellness programs.

Cannabis and Vaping

This may not be your thing, but it’s a huge movement that’s worth looking at. With legalization in many states, cannabis has gone from backyard growers to big business and it shows no signs of slowing down. Cannabis and vaping companies are using sponsorships to get new customers and expand their marketing.

Sponsor Vocabulary You Need to Know

While Speaking in Singapore, I took a Break to Visit the Supertree Grove at the Gardens by the Bay

To be successful with sponsors, you need to know how to talk their language

Using the right verbiage with sponsors lets them know you’re a professional and it helps you get the deals done.

Here are some sponsor terms and vocabulary that will help you talk to sponsors with aplomb.

Property
Your property is the entity available for sponsorship. It’s also known as the sponsee or rightsholder. A property can an event, business, speaker, author, person, non-profit charity, sports team, show, magazine, blog, podcast or brand.

Cause Marketing
A sales or promotional partnership between a business and a non-profit for mutual benefit. Money spent on cause marketing is a business expense, not a donation, and is expected to show a return on investment and objectives. People like to buy from companies who give back and support great causes. By linking a cause to the sponsor’s brand, the sponsor gets a halo effect.

Demographics

Information about the on the age, gender, income, education, life-cycle stage, occupation and family status of consumers. A demographic group is also referred to an an audience, community or target market. In sponsorship, demographics are destiny.