To be successful with sponsors, you need to know how to talk their language
Using the right verbiage with sponsors lets them know you’re a professional and it helps you get the deals done.
Here are some sponsor terms and vocabulary that will help you talk to sponsors with aplomb.
Your property is the entity available for sponsorship. It’s also known as the sponsee or rightsholder. A property can an event, business, speaker, author, person, non-profit charity, sports team, show, magazine, blog, podcast or brand.
A sales or promotional partnership between a business and a non-profit for mutual benefit. Money spent on cause marketing is a business expense, not a donation, and is expected to show a return on investment and objectives. People like to buy from companies who give back and support great causes. By linking a cause to the sponsor’s brand, the sponsor gets a halo effect.
Information about the on the age, gender, income, education, life-cycle stage, occupation and family status of consumers. A demographic group is also referred to an an audience, community or target market. In sponsorship, demographics are destiny.