Emerging Sponsor Categories

Dating Apps

Looking for some sponsor love? Try dating apps.

Sponsor seekers are increasingly finding a match with online dating sites and mobile dating apps.

Spritzr this year has partnered with three properties in California: the Zappos.com Bay to Breakers footrace in San Francisco; Bottlerock music festival in Napa Valley; and Abbott Kinney Festival in Los Angeles. Match.com is sponsoring Major League Baseball Advanced Media.

Direct-to-Consumer MattressesĀ 

Companies ranging from Casper to Leesa are upping pressure on brick-and-mortar retailers by selling mattresses directly to consumers. The companies offer competitive pricing, free shipping and generous return policies, all of which are designed to appeal to millennial consumers.

Casper this year sponsored the Casper Podcast Lounge at New York City’s Vulture Festival, while Leesa last month announced a multiyear partnership with the Washington Redskins.

 

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