Sponsors: Strike 3

Someone Named George* Called Me the Other Day to Ask for My Advice About Corporate SponsorsUnfortunately, he had 3 strikes against him from the beginning.


Strike 1: Unprofessional Phone Etiquette

When I called him back, he answered the phone by saying “Hello” rather than a professional business name and it created a bad first impression. I could also hear loud children and animals in the background.
Solution: Always answer the phone with a business name and keep background noises to a minimum.

Strike 2: Bad Phone Line

We started talking and his cell phone was so bad that I couldn’t even understand what he was saying. Then the phone cut me off, not once but twice. Your sponsor will get annoyed and will not bother to call you back after a dropped call.
Solution: Use a land line, online call service or a great quality cell phone.

Strike 3: Not Presenting Yourself Correctly

When George* talked about what he wanted sponsors for, he was unclear and he started to ramble.
Solution: Be brief, be brilliant and be gone. Tell sponsors about your benefits, mission and how you can add value to their company. This is your chance to fund your dreams, so let your passion shine through.

*The names in this story have been changed to protect the innocent.
Sponsor Shark Tank Live
Check out the Sponsor Shark Tank where you’ll learn how to pitch sponsors at the upcoming Sponsor Secrets Seminar in Los Angeles on October 3-5, 2017. Check it out and learn how to fund your dreams.

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